1) What is your business?
A Hair Salon that travels to your house.
2) Describe your business in one sentence.
Hair in Motion comes to your house and does your hair there versus you having to take time out of your day and go to the salon.
3) Who is your target audience?
Women, men, kids, basically anyone.
4) Who are your competitors?
Hair salons or private practice hair stylists.
5) What makes them better/worse than your product/service?
Hair salons might offer bigger range of hair colors. Hair in motion will have something for you to fill out to let the salon know what exactly you want done so it can make sure it has the right colors, scissors, razors, etc.
Do you currently have an identity?
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7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
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8) How do you want your image to be seen in two years?
In two years, we hope to see the image world wide as an easier way for people to get their hair down.
9) If your company was an animal, what animal would it be and why?
It would be a peacock because male peacock have beautiful colors, patterns, and confidence I want the company to show.
10) If your company/brand was a person, who would it be and why?
It would be Lady GaGa because she is famous, has different hair styles all the time (not to mention outfits) that would showcase all the different colors and hair styles Hair in Motion can do.
11) If your company/brand was an object, what would it be?
A sparkler.
12) If your customer was a cartoon character, who would it be?
The cartoon character would be Sassette (blonde smurf).
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